Hyundai INSTER arrives in Brera: join the Korean wave

For three days, Casa degli Artisti in Brera will be transformed into an event space open to the public. Attendees will have the opportunity to participate in exclusive experiences (upon registration), inspired by the K-Wave and featuring a K-Style set-up that, like the Hyundai INSTER, reflects South Korea's cutting-edge cultural identity.

Three distinctive K-Experiences will five visitors the opportunity to engage with South Korea's most popular and innovative culture. A K-Food area will be dedicated to showcasing Korean culinary culture, two K-music DJ-set evenings, and a beauty corner, created in cooperation with the renowned brand Yepoda, will reveal the secrets of Korean skincare.


Hyundai INSTER. Photo courtesy Hyundai Italia

The concept of the event is encapsulated in the slogan 'Are you in?', which is reflected in the design of the new ultra-compact 100% electric Hyundai INSTER SUV. This slogan can be interpreted as an invitation to actively participate in change, growth and innovation.
The INSTER SUV's urban character, versatile design and green soul (zero emissions) reflect the fusion of modern Korean culture and Hyundai's progressive and sustainable vision.


Hyundai INSTER. Photo courtesy Hyundai Italia

The event at Casa degli Artisti will also include an installation in Largo la Foppa, which will enable the public to gain a comprehensive understanding of the new Hyundai INSTER SUV, exploring its futuristic design, spacious interior and cutting-edge technologies, which make the INSTER a leading example in the field of 100% electric SUVs.

Check the link below for the full event programme and make sure to reserve your spot in the K-Experiences: https://www.hyundai.com/it/it/models/inster/inster-news.html 
 

Hyundai INSTER. Photo courtesy Hyundai Italia