Previews of Salone del Mobile.Milano 2025: “Thought for Humans” and the City Installations

“Thought for Humans” is the communication campaign for Salone del Mobile.Milano 2025, conceived by Dentsu Creative Italy and entrusted to New York artist and photographer Bill Durgin – renowned for deconstructing the human body in his works. The campaign places humans at the center of the narrative, presenting design as an essential element for improving the quality of daily life.

This vision is amplified and empowered by the concept of connected intelligences, which Dentsu Creative Italy explored during the campaign's development. It emphasizes that design is never the product of a single mind but the result of dialogue among diverse skills, perspectives, and disciplines, perfectly aligned with the theme of “Connected Worlds” launched by Fuorisalone.it in recent months.



The interconnections between people, technologies, and materials generate a collective creativity capable of addressing the challenges of today and tomorrow more effectively. “Thought for Humans.” can be seen as the tangible outcome of connected intelligences. Design “for humans” could not exist without a collaborative network that brings together multidisciplinary expertise, innovative materials, and sustainable technologies. At the same time, the principle of connected intelligences gains meaning because the human being remains the focal point around which all these interactions revolve.

If “Thought for Humans.” represents the “why” of design – a goal focused on human beings and improving their quality of life – connected intelligences are the “how”: the method by which this goal is achieved, leveraging collaboration, multidisciplinarity, and innovation to create meaningful and sustainable solutions.



Salone del Mobile 2025 will be an edition that delves deeply into the connections between humanity and creativity, light and matter. Among the first previews is “Mother” by Robert Wilson, a comprehensive work dedicated to Michelangelo’s masterpiece, recognized alongside Leonardo’s Last Supper as one of Milan’s most iconic works of art. This event confirms the Salone's commitment to promoting a cultural program with international reach, extending into the city to strengthen the event’s role and its dialogue with the world of design.

“Mother,” presented during the year of Euroluce, is the first chapter: a tribute to Michelangelo's unfinished masterpiece, staged at the Museo della Pietà – Castello Sforzesco – in a dramatic dialogue with Stabat Mater, the musical masterpiece by Estonian composer Arvo Pärt. This is a vision of rare intensity, thanks to the perspective of an artist renowned worldwide for his mastery of light, blending sound, images, and movement into a unique, rigorous creative language.



The unfinished sculpture depicts the Virgin's grief as she embraces the lifeless body of Christ, a theme already explored in the famous Vatican Pietà, created when Michelangelo was just 25 years old. Preserved at the Castello Sforzesco in the Spanish Hospital room, in an arrangement designed in 2015 by Michele De Lucchi, Michelangelo's work will become the centerpiece of Salone del Mobile’s first major installation in the city.

Promoted in collaboration with Comune Milano | Cultura, Mother is a tribute to the city, and the installation will be open to visitors until May 18, 2025.

Robert Wilson is also among the first featured participants of The Euroluce International Lighting Forum, a two-day event (April 10-11) featuring conferences, roundtables, and workshops. Designed to complement the Euroluce experience, the forum will host open discussions on key topics, paradigms, and new visions in lighting. It will feature contributions from an international panel of lighting designers, architects, scientists, and scenographers, with speakers including DRIFT, A.J. Weissbard, Marjan van Aubel, and Kaoru Mende, among others.