Connected Worlds: interview with Valentina Moretti

We have curated a series of interviews with various professionals from the design culture on the theme of Fuorisalone 2025 – Connected Worlds – to explore how different perspectives, experiences, and skills can intertwine to foster innovation, creativity, and positive change.
Let's hear from Valentina Moretti, architect and entrepreneur, Vice President of Holding Terra Moretti, and co-founder of the benefit corporation More.

A few words about you: who are you, and what do you do today?

I am an entrepreneur and an architect. As Vice President of the Terra Moretti Group, I focus on culture, sustainability, innovation, and human resource policies, while also working as an architect on interior design projects for the group and private clients.
Together with my husband, Francesco Matricardi, I co-founded More, where I serve as Creative Director. More is a benefit corporation that designs and builds innovative and sustainable homes.
I am also a mother of three children—a role that deeply enriches my perspective on life and my work.


Photo courtesy of Valentina Sommariva

Your professional journey is the perfect synthesis of the concept "Connected Worlds," capable of producing innovation and non-linear processes. What are the best conditions for a positive hybridization of knowledge and skills?

At the heart of innovation lies the contamination of knowledge, skills, and creativity. The architect, by nature, is a multifaceted figure, capable of synthesizing diverse elements—technical, artistic, sociological—into a project that not only meets a need but tells a story.
Each project requires an in-depth exploration of the context and the people involved: I studied the urban dynamics of London to design an Opera House, just as I delved into the lives of cloistered nuns to design a convent. This multidisciplinary approach has taught me that the ability to bring together different perspectives and create connections is essential.


Photo courtesy of Valentina Sommariva

At the core of More's construction process is a shared working method. Where does this competence stem from, and what are the critical elements to consider?

Our method was born from observing a fragmented reality, where competencies—from architecture to engineering, construction companies, and customer needs management—were often disconnected. We realized that the missing piece for truly complete and coherent projects was the connection between these professional fields.
So, we start with simplification: we make each step clear, guiding the client through a process where every detail is carefully managed, simplifying the complex world of construction, and highlighting the value of architecture as an experience.
Another key element is responsibility: designing means understanding people's needs, but also raising awareness around conscious and sustainable choices.


Photo courtesy of Valentina Sommariva

More builds homes inspired by the NZEB (Near Zero Energy Building) goal. What are the challenges for the future in the field of sustainability?

In the world of architecture, today sustainability means building less and building better. In the future, we will need to focus on reuse, reconfiguration, and controlled demolition, reshaping the landscape to meet contemporary needs without wasting resources and having the courage to "change skin.
Another crucial goal is to educate clients to value what already exists. There are extraordinary materials and technologies, but they are often overlooked because there is a lack of widespread sustainability culture.


Photo courtesy of Valentina Sommariva