MAGAZINE

CRASH, the new installation by Hannes Peer Architecture for Margraf

— 12 March 2025
Brands
Margraf
Designers
Hannes Peer

On the occasion of its debut at Milan Design Week, Margraf, an Italian leader in the marble industry, presents CRASH, an installation designed by Hannes Peer Architecture at Spazio BIG Santa Marta, located in the historic 5VIE district. The result is a work that pushes the boundaries between material and meaning

CRASH redefines the perception of marble—traditionally seen as a symbol of stability and perfection—by presenting it as an instrument of rupture and revelation, far from its conventional decorative role. The installation explores collision as both a conceptual and physical force, reshaping objects and leaving visible traces of a profound interaction. The marble, bending and detaching from the wall, challenges its inherent stoic solidity, interrupting the architecture like a deliberate mistake.

The project draws inspiration from the works of artists such as Michelangelo, Luciano Fabro, and Isamu Noguchi, who view fracture as an opportunity for reinvention and revelation. From Michelangelo’s unfinished works to Fabro’s challenge to the solidity of stone to express emotion, to Noguchi’s playful deconstruction of traditional sculpture, CRASH continues this legacy of creative disruption.The tension between marble’s solidity and unpredictability invites the viewer to find beauty in imperfection and transformation. In CRASH, every mistake and unexpected event is not a flaw, but a vital part of the creative process, celebrating fragility and the richness of imperfection.

margraf-design-week-2025-fuorisalone-milano
Photo courtesy of Danilo Pasquali

CRASH thus serves as a reflection on the dynamism and unpredictability of the creative process, where tradition and innovation collide, resulting in a work that transcends expectations. It invites us to see marble not as a static material, but as a living substance in constant evolution. In its fractures, dents, and accidents, the project underscores that creation is rarely linear, but arises from a series of collisions, impacts, and unforeseen outcomes. The result is a space where destruction and transformation converge, where every mark bears the memory of its creation, and where marble—a material that has endured for millennia—becomes a metaphor for the fleeting and fragile beauty of existence.
 



CRASH | HANNES PEER ARCHITECTURE X MARGRAF
7 – 13 April
10am – 7pm
Spazio Big Santa Marta
Via Santa Marta 10, Milan

PRESS PREVIEW
Sunday, April 6
10AM – 5PM

COCKTAIL
Wednesday, April 9
7PM – 10:30PM





Tag: Preview FS 2025 Milan Fuorisalone Milano Design Week Tortona Rocks



© Fuorisalone.it — All rights reserved. — Published on 12 March 2025

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