Taste and Creativity meet at the Kellogg’s Extra Hub

Kellogg’s EXTRA returns to Milan Design Week with the Kellogg’s EXTRA Hub, this year hosted at Hangar Voghera in the Tortona district. The space offers an immersive experience that blends taste and creativity, celebrating the joy of life’s little “Extraordinary” moments.

Courtesy of Kellogg’s EXTRA

In the tasting area, visitors can enjoy the “Extraordinary” taste of their favourite Kellogg’s Extra variant with milk or yogurt, enhancing it with delicious ingredients such as cocoa, honey, cinnamon, or dried fruit.

Explore vibrant installations inspired by the ingredients of Italy’s No.1 Granola* and capture unique memories with augmented reality, perfectly aligned with Milan Design Week 2025’s theme, “Connected Worlds.”

Every day, unleash your creativity by customizing your own breakfast bowl in pottery labs, in collaboration with Mani Milano Lab. Participation is free upon registration at the following link.


Courtesy of Kellogg’s EXTRA

Be inspired by the art exhibition featuring six exclusive breakfast bowls, designed by artists and AI engineers and inspired by Kellogg’s EXTRA’s crunchy flavors. These one-of-a-kind creations blend art and innovation, featuring floating holograms that bring Granola to life on 3D-printed, hand-decorated bowls.

Before leaving, share a thought or emotion that makes your days truly “Extraordinary” on the “Trame di Gioia” collective installation at the EXTRA Hub.

* Sales data of branded products in the Italian Granola category. (Circana, 2024)