MAGAZINE

REUTER: The German giant of bathroom arrives in Italy

— 01 April 2025

Conquering the Italian market with a catalog of over 200,000 products from 250 brands and excellent specialized customer service

REUTER, a leading German company in the e-commerce sector for bathroom, lighting, and design, has recently entered the Italian market. With a catalog boasting over 200,000 products, REUTER presents itself as a benchmark for those wishing to furnish or renovate their bathroom with style and quality.

Already present in Germany, France, Poland, and Switzerland, REUTER inaugurated its Italian branches in Milan and Borgomanero in the first half of 2024, with the aim of offering Italian customers a complete and satisfying shopping experience. The Italian website has been active since June 2024, and a team of experts is available to provide specialized advice in Italian, both by telephone and via email.

reuter-fuorisalone-milano
Courtesy of REUTER

REUTER's Strengths

Wide Selection of Products and Brands: REUTER offers a wide range of products for the bathroom, lighting and kitchen, with over 250 of the best brands in the sector. The selection includes collaborations with the most important international brands, ensuring customers access to high quality and design products. The brands available include prestigious names such as Antonio Lupi, Duravit, Grohe, Hansgrohe, Geberit, Blanco, Villeroy & Boch, Mariner, Ritmonio and Foscarini. In addition to international brands, REUTER also offers its own brands made by the best Italian and international suppliers, offering a further choice of exclusive and quality products for a complete bathroom renovation:

Specialized Customer Service: REUTER pays great attention to customer service, offering personalized assistance before and after the sale. At the Borgomanero headquarters (the beating heart of the taps district), a team of expert consultants is available to provide advice, verify the compatibility and completeness of orders, supporting customers in every phase of the purchasing process.

Reliability and Competence: With over 30 years of experience in the sector, REUTER is a solid and reliable company, distinguished by the precision of its customer service and the quality of its products. The family-run company has been able to combine the experience gained over time with the innovation and flexibility necessary to operate successfully in the digital market.

REUTER's History

Founded in 1986 by Bernd Reuter as a plumbing installation business, REUTER has experienced rapid growth, transforming over time into one of the largest specialized online retailers for bathroom and lighting. In 2004, REUTER was among the first companies in the sector to recognize the potential of online commerce, launching its own e-commerce. The success was immediate, leading to a constant expansion of the company.

In 2020, REUTER successfully began its international expansion, starting operations in France and then also in Switzerland and Poland. In 2021, the new headquarters in Mönchengladbach-Rheindahlen was inaugurated, a highly automated, state-of-the-art logistics center covering around 40,000 square meters that allows the company to offer hundreds of thousands of products ready for delivery and to ship its products throughout Europe quickly and safely thanks to quality packaging.

With its arrival in Italy, REUTER continues its path of growth and internationalization, bringing its experience, competence, and passion for bathroom and design to the Italian market.





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© Fuorisalone.it — All rights reserved. — Published on 01 April 2025

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