A journey through materials, craftsmanship, and artificial intelligence: the driving forces behind ASUS' design philosophy and the latest innovations, including the latest Zenbook lineup
After last year's success at the London Design Festival, ASUS will bring the brand-new "Design You Can Feel" exhibition to Milan Design Week 2025.
The event will take place at the historic Galleria Meravigli, located at Via Gaetano Negri 6, from April 7 (media day) to April 13.
This edition will explore the design thinking behind ASUS products, including the latest ASUS Zenbook laptops in Ceraluminum™, ASUS' proprietary material that combines the lightness of aluminum with the resilience of ceramics.
Courtesy of ASUS
The themes of the exhibition will be encapsulated by an interactive installation specially commissioned to Studio INI, a research and experimental design studio led by Nassia Inglessis.
The installation will combine design, technology, and engineering with artistic expression to create a sculpture that reacts to visitors' presence.
Visitors will be invited to touch the installation, experiencing the tactility of ASUS’ Ceraluminum™ material. Sensors will track these interactions, and the data will be used to create AI-generated representations of visitors' behavior in the real world.
Courtesy of ASUS
The installation is a metaphor for the relationship between humans and laptops, which react to their impulses, evolve alongside them, and enhance their performance.
The exhibition will unveil four ASUS Zenbook S limited edition models featuring special Ceraluminum™ chassis inspired by natural landscapes.
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