seMI at NYX Hotel Milan – Growing Experiences, Hosting Ideas

NYX Hotel Milan by Leonardo Hotels hosts a unique experience of fusion among nature, design, and technology with seMI at NYX Hotel Milan – Growing Experiences, Hosting Ideas: a multisensory journey based on the concept of growth, where the public becomes the protagonist of an immersive exploration of sustainability and conscious design.


Courtesy of Leonardo Hotels

The exhibition stems from the synergy between Barone Italia, Interior Design Milano, Orografie, and D’ORO Collection, giving life to a unique ecosystem where ideas and human connections flourish. The heart of seMI is a "Digital Seed": each visitor will receive a QR code that allows them to discover events, projects, exhibitors, artworks, and the production chain. Among the installations, a standout is Barone Italia’s Forged Brass Sculpture, located in the hotel’s urban garden, and the Futuristic Greenhouse.


Courtesy of Leonardo Hotels

In addition to traditional craftsmanship, AI-generated projects will be presented, focusing on supporting human creativity. The exhibition features an interactive approach with live artistic performances and the Tipimutati Workshop with young designers from Politecnico, NABA, IED, and Abadir, who will reinterpret Orografie furniture with the creative director Vincenzo Castellana.


Courtesy of Leonardo Hotels

Exhibitors include Teckell, DMG Fiesole, Crespi Bonsai, as well as Stefano Zellner, Giampiero Romanò, Andrea Ghisalberti, Alberto Ballini, Pamela Naranzoni, Piero Salvatori, and Urbansolid.

The NYX Hotel Milan confirms itself as a hub of artistic and creative hospitality, becoming a crossroads for ideas and experimentation.


Courtesy of Leonardo Hotels