DENZA arrives at Brera Design Week 2025: where elegance meets technology

The premium brand with European roots opens a new chapter in the world capital of fashion and design. DENZA's participation in Brera Design Week 2025 celebrates the concept of "Elegance Drives Technology," embodying a unique fusion of European design heritage and cutting-edge technologies, supported by one of the world’s most sophisticated R&D ecosystems.

The concept behind DENZA’s Milan exhibition, hosted at the DENZA Experience, is designed to capture the brand’s dynamic energy and growing ambition. The overall design draws inspiration from the theme of "unstoppable growth," highlighting DENZA’s commitment to remaining at the forefront, shaping the future of mobility. The installation seamlessly combines sleek lines and high-tech materials, creating a harmonious balance between timeless beauty and futuristic sophistication.
For visitors of Brera Design Week, the DENZA installation will offer an unparalleled immersive experience. A tunnel will transport guests into a futuristic world, where cutting-edge technologies and mirror effects create a striking visual impact. The exhibition space will fully reflect DENZA’s philosophy – a seamless fusion of technology and aesthetics that redefines the concept of travel.

Innovation and interaction will merge to offer visitors a tangible glimpse into the groundbreaking technologies behind DENZA’s refined design and premium materials. 

A fundamental part of the experience offered by DENZA is the daily Talk program at the Denza Experience (Via Statuto 2, Milan), featuring renowned national and international guests who will explore themes that align with the brand’s philosophy. Registration is available at DENZA Experience Talks

Below the complete program:

- April 7 at 4:00 PM – Timeless Elegance

- April 8 at 4:00 PM – Technology applied to luxury

- April 9 at 4:00 PM – Fashion & Luxury

- April 10 at 4:00 PM – Technology & Innovation

- April 11 at 5:30 PM – Design & Creativity

- April 12 at 5:30 PM – Art

Step into the future of mobility and discover the next evolution of elegance at Brera Design Week 2025.