Fashion Brands at Design Week 2025

GUCCI

Gucci presents Gucci | Bamboo Encounters, an exhibition that celebrates the legacy of bamboo in design history and its role in the Maison’s identity. Set in the stunning Chiostri di San Simpliciano in Milan, the project, curated and designed by 2050+ and its founder Ippolito Pestellini Laparelli, draws inspiration from the pioneering use of bamboo. Building on this rich heritage, the exhibition showcases seven unique projects created by contemporary designers from diverse geographies and generations, who have been invited to reimagine and reinterpret this emblematic material in bold and unexpected ways.

>> Chiostri di San Simpliciano, Piazza Paolo VI, 6

Gucci Bamboo Encounters


Courtesy of Gucci
 

PRADA

Prada Frames, the annual symposium dedicated to interdisciplinary dialogue between design, culture, and society, curated by Formafantasma, takes In Transit as its theme. The focus will be on infrastructures, not only as functional elements but as dynamic systems that shape the contemporary social, economic, and cultural landscape, influencing or regulating the movement of people, goods, data, and power. The talks will take place in the Padiglione Reale at Milan’s Central Station, a historic waiting room once reserved for Italian royalty and heads of state, and aboard Arlecchino, a train designed in the 1950s by Gio Ponti and Giulio Minoletti and recently restored by the Fondazione FS Italiane. Introduced by critic and writer Alice Rawsthorn, the program will feature distinguished figures from diverse fields, from design to astrophysics. Access to Prada Frames In Transit is free, based on availability, with prior registration via prada.com

>> Arlecchino Train and Padiglione Reale


Courtesy of  Prada
 

LORO PIANA

Loro Piana and Dimoremilano debut with La Prima Notte di Quiete, an immersive installation where reality and imagination intertwine. Like a film conceived and directed by Dimorestudio, the installation’s cinematic twist transports visitors into another dimension. Spread across an entrance, dining room, living room, bedroom, bathroom, and a small garden, the Loro Piana house transforms into a cocooning refuge, an intimate space that shields from the elements, noise, and external chaos. A selection of Loro Piana furniture, designed by Dimoremilano, is showcased alongside new, iconic pieces by Dimoremilano, upholstered in Loro Piana Interiors fabrics.

>> Cortile della Seta, Via della Moscova, 33

La Prima Notte di Quiete

Courtesy of Loro Piana
 

LOUIS VUITTON

From the first trunks that revolutionized the art of travel, Louis Vuitton has always fostered a deep connection with the world of design. For Design Week, the Maison will present its Home Collections on an entire floor of its new boutique at Via Montenapoleone 2 – designed by Peter Marino Architect – which will also house Louis Vuitton’s first restaurant in Italy (DAV by DaVittorio Louis Vuitton, run by the Cerea family) and its second café, after the one in Taormina. The five pillars of the Home Collections are: Objets Nomades, Signature, Games, Decoration, and Art de la Table. The new Home Collections will also be featured in the Objets Nomades exhibition at Palazzo Serbelloni, open to the public from April 8 to 13, blending heritage, excellence, and high craftsmanship.

>> Via Montenapoleone 2
>> Palazzo Serbelloni, Corso Venezia 16

Louis Vuitton Objets Nomades
 

JIL SANDER

Jil Sander returns to Design Week alongside Thonet: the minimalist and essential aesthetic practiced by the designer in fashion is applied to the reinterpretation of the iconic S64 chair by Marcel Breuer in the JS. THONET collection. This marks one of the rare incursions into furniture and design in Sander’s career, exhibited at Galleria Il Castello.

>> Via Brera 16

JS Thonet - A Personal Interpretation by Jil Sander


Courtesy of  Jil Sander
 

SAINT LAURENT

Saint Laurent brings to light four pieces designed by Charlotte Perriand between 1943 and 1967, which never went into production or remained as prototypes, selected by creative director Anthony Vaccarello. Among them are a five-seat sofa designed for the Paris residence of the Japanese Ambassador, featuring a seven-meter-long curved wooden base, and the Table Mille-Feuilles, made of ten layers of two different woods stacked like a millefeuille cake, which until now had only existed as a maquette on the designer’s desk.

>> Visconti Pavilion, Via Tortona 58

Saint Laurent - Charlotte Perriand


Courtesy of Jil Sander
 

YOHJI YAMAMOTO AND 10 CORSO COMO

Art, craftsmanship, and rebellious spirit. The poet of black transforms the pop-up store at 10 Corso Como into an immersive experience that merges art, fashion, and innovation. The installation offers an intimate exploration of Yamamoto’s iconic creations, also showcasing a selection from his latest collections. Yohji Yamamoto’s visionary expertise has redefined the boundaries of contemporary elegance.

>> Corso Como 10
 

HERMÈS

At La Pelota, Hermès presents an immersive experience where materials blend with light. The scenography, designed by Charlotte Macaux Perelman – architect and artistic director of Hermès collections – in collaboration with Alexis Fabry, transforms the space into an ethereal environment where design is expressed as pure emotion. With suspended, light structures, the scenography plays with light and shadows, revealing new creations in a dreamlike atmosphere.

>> Pelota, Via Palermo, 10


Courtesy of Hermès
 

MIU MIU

Miu Miu presents Literary Club, 2025 – “A Woman’s Education”. Now in its second edition, the project explores themes of female childhood, love, and sexual education through the works of two literary icons: French existentialist philosopher Simone de Beauvoir and Fumiko Enchi, one of the most influential female writers of the Shōwa era in Japan. Over two days, conversations and live performances will bring together a community of interdisciplinary female talents, shedding new light on these historically celebrated figures and furthering Miu Miu’s commitment to exploring and promoting contemporary thought and culture:

>> Circolo Filologico Milanese - Via Clerici 10, 20121 Milan

RSVP


Courtesy of Miu Miu
 

LOEWE

The Spanish maison Loewe, owned by the French group LVMH, returns to Palazzo Citterio, where it presents TEAPOTS, a project dedicated to supporting craftsmanship initiated by Jonathan Anderson, followed by designers Jack McCollough and Lazaro Hernandez. TEAPOTS is a collection of teapots specially developed by 25 artists and architects who have worked on and reimagined the sculptural form of the teapot, drawing from various traditions of tea production and culture from around the world.

>> Via Brera, 12

LOEWE TEAPOTS
 

KARL LAGERFELD

KARL LAGERFELD MAISON unveils the second chapter of the Wellen Collection, featuring twelve new pieces designed by Toan Nguyen. The new additions, named K-Wellen, are inspired by the iconic shape of the letter “K” and embody the minimalist elegance that defines the Maison’s DNA. Shimmering metallics, clean lines, and refined geometries translate the brand’s aesthetic vision into furniture design. This collection marks a further step in Karl Lagerfeld’s enduring passion for architecture and avant-garde design.

>> Via Passione, 8