Marvis presents the colourful toothpaste holder designed by Giulio Iacchetti

Marvis presents the toothpaste holder designed by Giulio Iacchetti, a colourful new item that joins the collection of products of the iconic brand.

"The Marvis toothpaste holder is a playful and colourful object that widens the base of the tube to turn it into a self-standing object. It is an overcap to be mounted on the Marvis cap. The bathroom console will thus be enriched with a sparkling tube of toothpaste that is always ready for use, immediately recognisable, presenting the classic and iconic Marvis tube of toothpaste in a new and unexpected way," says Giulio Iacchetti.

The tube holder will be available either individually - in a choice of colours that reflect the classic MARVIS flavours (Classic Strong Mint, Acquatic Mint, Whitening Mint, Jasmin Mint, Cinnamon Mint, Licorice Mint, and Ginger Mint) - or combined with a toothpaste. 
Marvis is part of the well-known cosmetics company Ludovico Martelli, always at the forefront in personal care and shaving products, founded in Florence in 1908. 

Giulio Iacchetti is one of the greatest representatives of Italian design. Originally from Cremona, he has won two Compassi d'Oro awards since 1992 and has worked on numerous exhibitions and collaborations with top companies such as Alessi, Artemide, Danese, Fontana Arte, Foscarini, Magis and Moleskine. His distinctive features include research and the definition of new object typologies, which are reflected in his always original and meaningful products.  
 

Read also: Giulio Iacchetti X Fuorisalone.it