Odo
Fioravanti

Designer

Since 1998 he has been working in industrial design also experimenting graphics and exhibition design, strongly driven by the desire to make different disciplines converge into a single subject. He has been professor in many schools and universities and his works have been exhibited in many international events culminating in 2010 with the personal exhibition “Industrious Design” at the Design Museum of the Milan Triennale. In 2011 he won the Premio Compasso d’Oro ADI award with the curved wooden chair Frida di Pedrali.

Milan is always shining during the design week.

— Odo Fioravanti

The interview

A conversation with Odo Fioravanti

What does the Fuorisalone mean for Milan?
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It is a real "boost", the city is enlivened by the events and is overwhelmed by a young and multicultural crowd. Unlike the fashion weeks, this is a collective social phenomenon involving a big slice of public. Milan is always shining during the design week.

Inside or Outside the Salone?
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I am a fan of the “inside”, which is the most professional part, especially for me as furniture design expert. It is one of the two or three world’s most important fairs.