Stories

cc-tapis

cc-tapis® was created in 2011 by the traditional Persian house Maison Chamszadeh, founded in 1943 and well known in France for the quality of its handknotted rugs. The main headquarters are now in Milan, where a team of designers innovate through a new approach to traditional methods. Undyed raw materials, innovative weaving patterns and techniques are a key part of the process. All cc-tapis® rugs are completely handknotted by expert Tibetan artisans in Nepal. A strong respect for materials and for the culture of this ancient craft is reflected in the company’s eco-friendly approach to every step of production, ranging from the hand spinning of the softest Himalayan wool to the use of purified rainwater for the washing of the final products, making each one of cc-tapis® rugs unique. No chemicals, acids or artificial fibres are ever used in the process. Far from mass production, cc-tapis® aims to offer a tailored service to those who understand and enjoy a high-end product, where a three month production time contains a story of ageless culture.


Read the interview

cc-tapis
Piazza Santo Stefano, 10
Milan

www.cc-tapis.com/

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Design Week

The point of view of the company

The role of Milan for your job
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cc-tapis was born in France. The transfer to Milan took place in 2011 and was fundamental to the international development of the brand. Milan for us is really the world capital for design.

Which is your most memorable event at Fuorisalone?
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In 2016 cc-tapis presented at Salone del Mobile for the first time, and it was possible to organize a true and proper exhibition in our showroom in Brera. The success at Fuori Salone of “The Soft Poetry of Randomness” exhibition created by Studiopepe for the launch of the capsule collection “ Quadro Celeste” proved to be an excellent vehicle for brand awareness and the experience was fantastic.

Differences you find between Salone del Mobile and Fuorisalone
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The Salone del mobile is business, the fuori salone is image. In a very simple way, this is our concept of Milan Design Week. Both are fundamental in the life of a company because one can’t exist without the other.

Your point of view about the role of the events
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To create an event is to tell a story, and therefore be able to create emotions around a brand. The classic presentation(almost obligatory on a stand) presents products in a more objective way.

What do you expect from Design Week 2017, considering the switch to the new showroom?
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The 2017 Design week will clearly be an exciting one! This year, above presenting the new future successes by Patricia Urquiola and Martino Gamper, we have ventured into a new language, interpreting the style of London designer Faye Toogood. Her original approach will also be the symbol for the installation together with her new collection for the launch of our new showroom.

How has your audience changed in the years?
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In our 5 years in Brera, we have seen the public of the Brera Design District grow notably. However for the moment, due to our young age, we can’t define if and how the public has changed.



© Fuorisalone.it — All rights reserved. — Published on 28 March 2017