Design and the designers
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The founding values of the Zanotta identity are accompanied by the capability to intercept the cultural and social changes that affect the culture of living, in homes and work spaces. This peculiar attitude allows the company to implement a constant interpretation of the contemporary taste.
Internationally famed architects and designers have always been called in to create the products. Some of them are.
Many iconic products became established over the years, i.e. from design classics have really become long-seller pieces.
The collection
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Over the years Zanotta has opened to new production sceneries, expanding the development and production of furnishing objects for the outdoor use and, more recently, for the contract division. The catalogue has been gradually widened with new collections, becoming one of the most complete on the international scene and nowadays comprises these furniture types: armchairs, sofas, beds, storage units, bookcases, chairs, tables, small tables and furnishing accessories.
To the product range, in 1989 the "Zanotta Edizioni" collection was added; furnishing objects that merge design and applied art. Freed from the constraints of mass- production, the collection's articles are “handmade” to a great extent. By harking back to the most significant facets of Italy's artistic craft tradition, they revive and rework disused techniques, like mosaic, inlay and painted decorations. This small-batch and/or numbered and limited edition will augment their value over time.
Communication
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The attention for disciplines linked to the communication, that transmit Zanotta values and languages finds its expression in the communication of the brand image. This has always featured in a unique and strong way the Zanotta trademark since its origins, thanks to the cooperation of the most affirmed professionals in the fields of: graphics, photography, video, the cultural and journalistic narrative
Cultural activities
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Zanotta does not fail to do an intense promotional activity, in addition to its production, participating in many exhibitions and events in the fields of design, of art, of architecture and fashion, also supporting a multitude of experimental endeavours and cultural undertakings to promote the development and dissemination of concepts tied to the creation of household artefacts.
Production and distribution
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Zanotta production is 100% Made in Italy and is mostly made at the premises in Nova Milanese, in the ongoing research of the best quality materials and of sustainable processes for both people and the environment. The commercial distribution can count on 4 Flagship Stores and on more than 800 selected dealers, in 60 nations and an export rate of more than 80% of the turnover.
Awards and acknowledgements
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Zanotta has received legions of prizes for its achievements. They include three Compasso d'Oro awards, respectively: in 1968 for the Guscio hut designed by Roberto Menghi; in 1979 for De Pas-D'Urbino-Lomazzi's Sciangai clothes-stand; and in 1987 for Enzo Mari's Tonietta chair.
Many Zanotta pieces are mentioned in design history books and displayed at the world's major museums (New York's MoMA and Metropolitan Museum, the Paris Centre George Pompidou, the Milan Triennale Design Museum, the London Design Museum, Berlin's Arts and Crafts Museum, the Vitra Design Museum in Weil am Rhein, the Israel Museum in Jerusalem, ..).
© Fuorisalone.it — All rights reserved. — Published on 10 November 2020
