In a series of seven videos entitled "CREATIVITY", WORTH Partnership Project, Europe's largest creative incubator, funded by COSME, the European Union's programme for small and medium-sized enterprises (SMEs), will guide us through what creativity, innovation and collaboration can do when they are skilfully combined. Day by day, we will discover how the 64 winning projects of the third call of the WORTH Partnership Project have responded to the challenges of the circular economy, the need to rethink craftsmanship and design high added value digital solutions to approach new markets. The digital journey will then continue to discover solutions in which design and the use of intelligent materials combine to offer new functions and new ways of social inclusion. All themes that answer to the great challenges of our time and help shape our future.