The mobile phone can become a weapon

The campaign - realized in collaboration with Polizia Locale di Milano - aims to increase awareness about the use of the mobile phone when driving, one of the major causes of death on the roads, in Italy as in the whole world. The high number of road murders due to distraction has made it necessary to discourage the use of mobile phones when driving. After a careful analysis of the phenomenon and the target audience chosen, i.e. the Z generation, we created a campaign aimed to compare the mobile phone to the most common weapons in murders. So the simile is clear: the telephone can also be a weapon, like the knife and the gun; and the person who commits a vehicular homicide is a murderer no different from the others. The campaign realized includes a commercial, an OOH communication and a guerrilla marketing campaign, and it is entirely available on the website https://pinkyjack.github.io/campagna/