Design Digest 3 - Innovating the Customer Experience

That’s the foundation upon which designers work on to craft better experiences: starting from users' needs and pain points to solve business needs and pain points through technology. But this is something that is easier said than done. When we do it right, it produces an incremental innovation. But what happens when, rather than improving the existing, you want to disrupt an industry? What happens when you have envisioned a solution that could solve tomorrow’s needs instead of today’s? Through the second episode of Design Digest, Ryslaine Moulay, a Senior Service Designer & Strategist at H-FARM, will tell us why, if we really build breakthrough innovation, we have to bring around the design table Business Designers and Trend Forecasters, with a speech complimented by inspirational and compelling visuals.