Interviews

The Color Experience: Episode 3 - Arancio Borealis

Two Lamborghini Lovers chose one of the new colors available for the Urus and answered a few revealing questions about themselves. Who chose Arancio Borealis?

Duration: 00:01:15

From 25/06 AT 08:00

LIVE NOW!

The Color Experience: Episode 3 - Arancio Borealis

Two Lamborghini Lovers chose one of the new colors available for the Urus and answered a few revealing questions about themselves. Who chose Arancio Borealis?

Color is never a random choice. They say every color tells something about its user’s personality. To test this theory, we asked two Lamborghini Lovers to choose one of the new colors available for the Urus and answer a couple of questions to figure out their personalities. Only one of them chose Arancio Borealis. Can you guess who?

Product Design

Duration:

00:01:15

Production year:

2020

Credits:

Deputy Executive Creative Director: Martino Lapini, Azeglio Bozzardi
Senior Art Director: Claudio La Ragione
Senior Copywriter: Paolo Marella
Account Executive: Eleonora D’Alfonso
Chief Digital Officer: Daniele Silvestri, Maurizio Arosio
Social Media Manager: Andrea Macrì
Community Manager: Beatrice Tellaroli
Producer: Alessandro Sardini
Production Company: Bedeschi Film