ADD Art Design Details: una techno renaissance per il settore contract furniture

A webinar reserved for architects and designers looking for new original inspirations. A journey to discover the new Veneto contract brand that combines modularity and international design, Veneto furniture family tradition and 4.0 craftsmanship. The digital event is divided into four phases: the genesis of the brand, previews of the collections, collaborations with important designers and projects for the future, including participation in Saloni 2021.

The CEO of ADD Alex Pegoraro presents the new Italian brand in the contract furniture sector. During the digital event Alex tells the genesis of the ADD Art Design Details project, from the family tradition matured in 40 years of contract manufacturing to the "techno renaissance" philosophy at the base of the new brand.

ADD means to add, expresses the desire to renew this market. Art means to draw on the family experience and the Italian sensibility for beauty. The word Design describes the network of collaborations with established or emerging international designers. The last word is Details, which underlines as a seal of quality the accurate and unpublished style of the finishes.

The goal of ADD Art Design Details is to extend the quality of custom-made design to mass production, thanks to a network of techno craftsmen 4.0, second and third generation heirs who have been able to add to the family experience the openness to new technologies and digitization. The result is a flexible and modular design, which opens to the client an extraordinary scenario of infinite possibilities and creative combinations, while maintaining a very high production quality and all the beauty of the handcrafted finish, difficult to reproduce in mass production furniture.

The digital event is divided into four phases: the genesis of the brand, previews of the collections, collaborations with important designers and projects for the future, including participation in Saloni 2021.