CIRCULAR ECONOMY & RESOURCE EFFICIENCY – PART 2

When discussing innovation and market potential, “the Circular Economy” is rapidly becoming one of the most used terms in the European fashion and lifestyle industries. It provides a guideline for the industry when making investments in production technology (cleaner and less resource-consuming), product development (more sustainable products, focus on recyclability) and in respect to the selection of materials. However, designers and the industry still face tough challenges in the transition from a traditional linear production and consumption model (take – make – disposal) to a circular model. This is the reason why a circular model is a relevant feature within WORTH. In this way, we can connect resource efficiency, reduction and/or elimination of waste, and new commercial opportunities which are valorised when taking some circular design decisions.