ADVANCED DIGITISED MANUFACTURING, VALUE CHAINS & BUSINESS MODELS & HIGH-VALUE ADDED SOLUTIONS FOR ATTRACTIVE GROWTH MARKETS

When it is so hard to keep up with technological potential, it is essential to know why something should be built in the first place. Today’s challenges lie in interpreting the consumption patterns and how these are constantly shifting. To disrupt the future, design must disrupt the status-quo of production and design through digitisation & virtualization, sustainability & circularity, collaborative & sharing economy. Through the exhibition of WORTH projects under this category, it is aimed to present how creatives and producers implement innovative technologies to solve challenges in a very practical and realistic way through research, inspiration, ideation, prototyping, demonstration, pilot testing as well as through standardisation and certification, a work that must always be undertaken collaboratively between creatives, manufacturers and other specialists from the targeted sectors.