BRANDING AND CULTURE

An open dialogue introduced by Fondazione Italia Patria della Bellezza, the Foundation that promotes and enhances the value of Beauty as the true Talent of Italy. Beauty in our country is everywhere; it’s not only about history, culture and territory, but also scientific research and technological avant-garde: all of this is preserved in our 4908 museums, a unique world asset. This heritage has an extraordinary potential that should be better known and more valued. Maurizio di Robilant, President of the Foundation, with more than 30 years of experience in branding consulting, will host a chat with three Museum Directors who, in different ways and with different tools, have been able to use the lever of communication in culture; Marina Pugliese, director of the Art Service in Public Spaces and professor in Visual Studies Department of the California College of the Arts, Moira Mascotto, Director of the Canova Museum, Sylvain Bellenger Director of the Museum and Real Bosco di Capodimonte.