Hyundai TUCSON: a smart tech hero with a standout design

Hyundai recently introduced the New TUCSON, featuring an innovative and experimental design anticipated by the Vision T Plug-in Hybrid concept, as well as advanced technologies, setting new standards for the C SUV segment. The model represents a true revolution for Hyundai in terms of design: developed according to the company’s new “Sensuous Sportiness” design identity, New TUCSON combines sharp angles and dynamic proportions with rich surfaces. Going beyond traditional design methods, Hyundai’s designers developed the all-new Tucson’s futuristic design elements through geometric algorithms produced by cutting-edge digital technology. This creates numerous design elements with a great visual impact, like the LED Daytime Running Lights with jewel-like shapes that remain hidden when switched off (Parametric Hidden Lights). Fourth generation of Hyundai’s best-selling SUV, New TUCSON also offers the most electrified powertrain line-up in the compact SUV segment – including plug-in hybrid, hybrid, and 48-volt gasoline and diesel mild hybrid options – highlighting Hyundai’s commitment to sustainable driving.