The future of the retail experience

The world of retail, now more than ever, is undergoing a full transformation and looking for new solutions that could evolve the classic moment of purchasing in store into an omnichannel and diversified shopping experience that can simultaneously engage and entertain. The impact of the pandemic, in addition to defining new behavioral and spatial rules and procedures, has accelerated the transformation process of the industry by approaching and integrating digital with the physical, hybridizing the phases of the customer journey and turning the consumer even more into an aware protagonist and decision maker . How does all this translate to shops, showrooms and online sales? We will discuss this with Design Group Italia, B&B Italia, Arpa, and Iris Ceramica Group.