Official Timekeeper for Design Week
for Design Week
Fuorisalone.it enriches its offer with two new tools and two new channels
in addition to the reference portal of the event www.fuorisalone.it and the
magazine www.fuorisalonemagazine.it active all year long, with an editorial plan
that presents the best of design, in Milan and around the world.
The two new tools Fuorisalone tv, Fuorisalone meets together with Fuorisalone China and Fuorisalone Japan channels will be autonomous formats but will all refer to the portal www.fuorisalone.it, which will remain the reference platform for the new communication project, gathering together all contents.
The Fuorisalone Magazine together with the social channels, will support the distribution and sharing of content produced according to a dedicated editorial plan, also adding further insights related to the products, brands or designers involved.
The model we have imagined involves both the creation and the distribution of content, according to the objectives or investment of the companies involved.
With the 2020 edition is starting a new way to communicate the Fuorisalone and we believe it will last for the next years, when the event that we all know and love, will come back to life making us feel its peculiar magical atmosphere.
Overview of the new Fuorisalone.it offer with definition of tools, communication channels and content distribution methods between Italy, China and Japan.
Fuorisalone.it is at the heart of the system, organizes and presents the contents that are proposed in the two new tools and distributed through social channels and the magazine.
The event page remains the main point of the Fuorisalone.it project both in the digital version (event without presence on the territory)
and in the local version (event that takes place in a place open to the public).
The event pages in both cases are the heart of the company's or brand's promotion for its products, collections and projects that they intend to launch and transmit on our channels. Each page will be provided with image gallery, details of the products or collections, any documents to download (catalogues, press releases ...), company and press office contacts and links to the designer and brand pages.
The digital format will have an exclusive focus on content promoted by the company and any links to digital activities and insights in Fuorisalone TV, Fuorisalone Meets or Fuorisalone Magazine.
The physical format, on the other hand, apart from maintaining the fil rouge between the various channels and tools, will have the "event location" field (showroom address and geo location on a map), the "calendar field" (days of activity and opening hours), and the "access mode field" (useful to ensure a use of the spaces that respects the health regulations in force). Finally, the platform will be implemented with some map search methods such as: search by place (points of interest, inside Milan, outside Milan), day and time, proximity of the location (mobile), and ongoing activities (mobile).
Both types of event will have the possibility to include the virtual showroom service embed in their event page, if purchased.
In order to improve the user experience and to increase brand visibility, the event page will be accessible from the events guide, through a search engine (that also allows the selection of contents for filters: brands, designers, categories, projects), from the magazine articles, from social post, from the newsletter and external sources.