Official Timekeeper for Design Week
for Design Week
Fuorisalone.it enriches its offer with two new tools and two new channels
in addition to the reference portal of the event www.fuorisalone.it and the
magazine www.fuorisalonemagazine.it active all year long, with an editorial plan
that presents the best of design, in Milan and around the world.
The two new tools Fuorisalone tv, Fuorisalone meets together with Fuorisalone China and Fuorisalone Japan channels will be autonomous formats but will all refer to the portal www.fuorisalone.it, which will remain the reference platform for the new communication project, gathering together all contents.
The Fuorisalone Magazine together with the social channels, will support the distribution and sharing of content produced according to a dedicated editorial plan, also adding further insights related to the products, brands or designers involved.
The model we have imagined involves both the creation and the distribution of content, according to the objectives or investment of the companies involved.
With the 2020 edition is starting a new way to communicate the Fuorisalone and we believe it will last for the next years, when the event that we all know and love, will come back to life making us feel its peculiar magical atmosphere.
Overview of the new Fuorisalone.it offer with definition of tools, communication channels and content distribution methods between Italy, China and Japan.
Fuorisalone.it is at the heart of the system, organizes and presents the contents that are proposed in the two new tools and distributed through social channels and the magazine.
The event page remains the central point of the Fuorisalone.it project also in its digital version.
From the traditional model of Fuorisalone.it event page, we have eliminated all the relations with the context (territory) and the time (dates), in order to focus more on content and connections with brands, designers, categories and projects. We have also added the sections related to Fuorisalone Tv and Fuorisalone Meets.
This is how the new event card is born on the Fuorisalone Digital platform.
The new Fuorisalone Digital event page can be directly updated by the author (brand, designer, pr...) and will offer the possibility to insert all the contents useful to present new projects and product previews, by including gallery of images, downloadable files, related and embedded external links (i.e. video galleries from Fuorisalone Tv or webinar sessions from Fuorisalone Meets).
In order to improve the user experience and to increase brand visibility, the event page will be accessible from the events guide, through a search engine (that also allows the selection of contents for filters: brands, designers, categories, projects), from the magazine articles, from social post, from the newsletter and external sources.