Brand IQOS

IQOS, one of the most awaited presences of the Fuorisalone, participates in the design week by launching its collaboration with the designer and architect Fabio Novembre. Thus IQOS CITY was born, an immersive space projected towards the city of the future. Thus, in this new creative and visionary experience, IQOS ILUMA is transformed, through the creation of 4 patterns conceived by Novembre Studio, from a design object to a building, populating a virtual city that is the protagonist of the immersive graphic performance. The installation, like every year, is dedicated to the IQOS community and to all the people of the Fuorisalone, once again celebrating the transformation path between art and innovation of Philip Morris Italia.