Brand Under Armour

In 1996, Under Armour burst onto the field as the original sportswear disruptor, changing the game with its groundbreaking moisture-wicking stretch shirt. That single innovation ignited a revolution, launching an industry-defining brand that would go from start-up to global powerhouse. Under Armour set a new standard for performance products, pushing the industry towards high-tech, athlete-focused apparel and footwear. From compression to cutting-edge innovation, Under Armour didn’t just join the sportswear race; they redefined it.