Poggi Ugo Impruneta


Valentina Guidi Ottobri


Mariotti Fulget, Baldi Firenze


Cross Hotel Osaka - Reception hall


2 Chōme-5-15 Shinsaibashisuji, Chūō-ku, Osaka

Land is a site-specific installation on the occasion of the 100 year anniversary of one of the most renowned Terracotta companies of Italy, Poggi Ugo. When design and material meet, we are invited to reflect on the space around us; in particular how it animates and invigorates our daily lives, taking the time to reflect on the possibilities to live out and interpret the interior space. The past and the present exchange inspiration: The mission trusted to the Spanish studio Masquespacio is rediscover ‘Land’ in its natural essence as a lush and peaceful oasis. The same ‘Land’ (in Italian “Terra”) is worked by knowing hands to give it new life in the form of a collection consisting of 19 new creations. Following this logic the project, curated by Valentina Guidi Ottobri, offers a key to understanding the transformations of landscapes, territories and physical and cultural geographies of the contemporary world. A landscape of interiors lives like a book of countless metamorphoses; a dream in search of exotic countries, in a continuous rebirth of warm human colors. A theater of bodies and postmodern elements, fragrant elixirs and cement urban design.

Location in Fuorisalone 2019:
Strategic Footprints – Martina Gamboni - via Edmondo De Amicis 19, Milan — Italy

Designer interview


Masquespacio is an award winning creative consultancy created in 2010 by Ana Milena Hernández Palacios and Christophe Penasse. Combining the 2 disciplines of their founders, interior design and marketing, the Spanish design agency creates custom-made branding and interior projects through a unique approach that results in fresh and innovative concepts. In 2019 they have been awarded ‘Interior Designers of The Year’ by the Spanish edition of The New York Times’ T Magazine.

Previously they also have been awarded with the ‘Massimo Dutti New Values’ award by Architectural Digest Spain and the “Wave of the Future” award by Hospitality Design USA, next to a continued international recognition by media specialized in design, fashion and lifestyle trends. They have worked on projects in several countries like Norway, USA, Germany, France and Spain.

Video shooted in Fuorisalone 2019:
Strategic Footprints – Martina Gamboni - via Edmondo De Amicis 19, Milan — Italy